Hot Sale Essentials of Strategic Management

Essentials of Strategic Management

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Hot Sale Essentials of Strategic Management

Specifications Sales Rank: 37985 in Books Brand: Brand: Cengage Learning Published on: 2011-04-19 Original language:English Number of items: 1 Dimensions: .60" h x8.00" w x9.90" l,1.55 pounds Binding: Paperback 416 pages Used Book in Good Condition

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Hot Sale Essentials of Strategic Management

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of compeive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

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