Hot Sale Consumer Behavior

Hot Sale Consumer Behavior

Consumer Behavior

Hot Sale Consumer Behavior

Hot Sale Consumer Behavior


  • Sales Rank: 36681 in Books
  • Brand: Unknown
  • Published on: 2012-08-10
  • Ingredients: Example Ingredients
  • Original language:English
  • Number of items: 1
  • Dimensions: 1.00" h x8.60" w x10.90" l,2.95 pounds
  • Binding: Hardcover
  • 560 pages

  • A conceptual model in each chapter helps students understand how that chapter's key topics relate to one another and how these topics connect to coverage in other chapters.
  • Marketing Implication sections show students how various consumer behavior concepts can be applied to the practice of marketing, including essential functions such as market segmentation, target market selection, positioning, and decisions on promotion, price, product, and place.
  • Discussion questions at the end of every chapter encourage students to recall and yze what they have learned and apply the concepts to real-world situations.
  • Online exercises provide extensive interaction with real advers, consumer data, and marketing strategies; relate chapter concepts to concrete experiences from students' lives; and explore how chapter concepts can be used in the workplace.
  • Exhibits illustrate how consumer behavior concepts apply to U.S. and international marketing situations.

Hot Sale Consumer Behavior

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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Ditulis oleh: Unknown - Thursday, April 16, 2009

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